| Location | Duration | Kenyan Cost | Non-Kenyan Cost | Upcoming Schedules |
|---|---|---|---|---|
| Nairobi, Kenya | 5 Days | KES 115,000 | USD 1,500 | Enroll |
| Kigali, Rwanda | 5 Days | USD 1,900 | USD 1,900 | Enroll |
| Kampala, Uganda | 5 Days | USD 1,900 | USD 1,900 | Enroll |
| Dar es Salaam, Tanzania | 5 Days | USD 2,000 | USD 2,000 | Enroll |
| Dubai, UAE | 5 Days | USD 3,900 | USD 3,900 | Enroll |
| Abuja, Nigeria | 5 Days | USD 4,000 | USD 4,000 | Enroll |
| Accra, Ghana | 5 Days | USD 4,000 | USD 4,000 | Enroll |
| Pretoria, South Africa | 5 Days | USD 3,900 | USD 3,900 | Enroll |
| Start & End Date | Duration | Kenyan Cost | Non-Kenyan Cost | Enroll | |
|---|---|---|---|---|---|
| Sep 07āSep 15, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Sep 21āSep 29, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Oct 05āOct 13, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Oct 19āOct 27, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Nov 02āNov 10, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Nov 16āNov 24, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Nov 30āDec 08, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Dec 14āDec 22, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Dec 28, 2026āJan 05, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jan 11āJan 19, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jan 25āFeb 02, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Feb 08āFeb 16, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Feb 22āMar 02, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Mar 08āMar 16, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Mar 22āMar 30, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Apr 05āApr 13, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Apr 19āApr 27, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| May 03āMay 11, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| May 17āMay 25, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| May 31āJun 08, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jun 14āJun 22, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jun 28āJul 06, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jul 12āJul 20, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jul 26āAug 03, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
About the Course
Banks need stronger product development and marketing discipline, and diversified income through bancassurance, to compete in commoditized markets.
This programme covers product design, pricing, launch strategy, marketing, digital promotion and bancassurance distribution.
Participants leave with a product business case, a marketing plan and a bancassurance distribution strategy.
Target Participants
Product development and product management staff, Marketing and brand management professionals, Bancassurance and insurance distribution staff, Retail and SME banking managers, Business development and partnerships staff, and digital marketing and communications professionals in banking.
What You Will Learn
By the end of this course, participants will be able to:
- Analyse customer needs and market opportunities for new banking products.
- Design a financial product concept, pricing structure and profitability analysis.
- Develop a product launch and go-to-market strategy.
- Build a bank marketing strategy aligned with brand positioning.
- Apply digital marketing and social media techniques to banking products.
- Evaluate bancassurance models and their regulatory requirements.
- Design cross-selling strategies for insurance and investment products.
- Prepare a partnership and distribution management plan for banking products.
Course Duration
- Classroom ā 5 Days
- Online ā 7 Days
Course Outline
Foundations of Financial Product Development
- Product development lifecycle
- Product types/revenue models
- Innovation approaches
- Balancing needs/compliance
- Product innovation trends
Market Research and Customer Needs Analysis for Banking Products
- Market research methods
- Needs analysis/segmentation
- Competitor benchmarking
- Identifying market gaps
- Concept validation
Product Design, Pricing and Profitability Analysis
- Feature/terms design
- Pricing strategies
- Profitability modelling
- Risk-based pricing
- Compliance in product design
Product Launch Planning and Go-to-Market Strategy
- Go-to-market strategy
- Launch coordination
- Staff readiness
- Launch targets/metrics
- Post-launch review
Bank Marketing Strategy and Brand Management
- Marketing strategy development
- Brand positioning
- Segmentation/targeting
- Integrated communications
- Measuring marketing ROI
Digital Marketing and Social Media for Banking Products
- Digital marketing channels
- Social media strategy
- Search/performance marketing
- Data-driven personalization
- Managing brand reputation
Bancassurance: Models, Regulation and Distribution
- Bancassurance models
- Regulatory framework
- Bank-insurer partnerships
- Product design considerations
- Building capability
Cross-Selling Insurance and Investment Products
- Cross-selling techniques
- Staff training/incentives
- Needs-based selling
- Managing conduct risk
- Measuring performance
Partnership and Alliance Management for Product Distribution
- Evaluating distribution partners
- Structuring alliance agreements
- Managing partner performance
- Technology integration
- Governance of third parties
Product Performance Monitoring and Portfolio Management
- Key performance indicators
- Portfolio review
- Product lifecycle management
- Customer feedback loops
- Performance dashboards
Practical Outputs
- Product development business case
- Pricing and profitability model
- Bank marketing plan
- Digital marketing content plan
- Bancassurance distribution strategy
- Product performance dashboard template
Training Approach
Combines market research and product design workshops with a marketing and bancassurance planning exercise, presented for peer and facilitator feedback.
Organizational Benefits
- Improved product development discipline and success rates
- Stronger marketing strategy and brand positioning
- Increased non-interest income through bancassurance
- Enhanced cross-selling performance
- More effective partnership and distribution management
- Improved product portfolio performance monitoring
Certification
Participants who successfully complete this course will receive a Certificate of Course Completion from Devimpact Institute, recognizing the knowledge, practical skills and competencies developed through the programme.
Tailor-Made Course
This course can be customized and delivered as an in-house programme to address the specific policies, systems, sector context and capacity-development priorities of an organization. The course duration, modules, case studies and practical exercises may be adjusted following a training needs assessment.
