| Location | Duration | Kenyan Cost | Non-Kenyan Cost | Upcoming Schedules |
|---|---|---|---|---|
| Nairobi, Kenya | 5 Days | KES 115,000 | USD 1,500 | Enroll |
| Kigali, Rwanda | 5 Days | USD 1,900 | USD 1,900 | Enroll |
| Kampala, Uganda | 5 Days | USD 1,900 | USD 1,900 | Enroll |
| Dar es Salaam, Tanzania | 5 Days | USD 2,000 | USD 2,000 | Enroll |
| Dubai, UAE | 5 Days | USD 3,900 | USD 3,900 | Enroll |
| Abuja, Nigeria | 5 Days | USD 4,000 | USD 4,000 | Enroll |
| Accra, Ghana | 5 Days | USD 4,000 | USD 4,000 | Enroll |
| Pretoria, South Africa | 5 Days | USD 3,900 | USD 3,900 | Enroll |
| Start & End Date | Duration | Kenyan Cost | Non-Kenyan Cost | Enroll | |
|---|---|---|---|---|---|
| Sep 07āSep 15, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Sep 21āSep 29, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Oct 05āOct 13, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Oct 19āOct 27, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Nov 02āNov 10, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Nov 16āNov 24, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Nov 30āDec 08, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Dec 14āDec 22, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Dec 28, 2026āJan 05, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jan 11āJan 19, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jan 25āFeb 02, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Feb 08āFeb 16, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Feb 22āMar 02, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Mar 08āMar 16, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Mar 22āMar 30, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Apr 05āApr 13, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Apr 19āApr 27, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| May 03āMay 11, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| May 17āMay 25, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| May 31āJun 08, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jun 14āJun 22, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jun 28āJul 06, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jul 12āJul 20, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jul 26āAug 03, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
About the Course
Senior leaders are highly visible symbols of organizational credibility. Their speeches, interviews, internal messages, public commentary and digital presence can strengthen trust and influence, but poorly prepared communication can create confusion, reputational exposure or inconsistency with organizational priorities.
This course equips communication and corporate affairs professionals to design and manage executive communication programmes. It covers leader positioning, audience analysis, narrative architecture, speech and talking-point development, thought-leadership platforms, executive social presence, briefing systems, editorial governance and measurement.
Participants will create a practical executive communication portfolio around a selected leader or leadership role. The portfolio includes a positioning statement, message architecture, speech brief, thought-leadership calendar, executive briefing template and performance indicators that support disciplined leadership visibility.
Target Participants
Executive communication specialists, corporate affairs teams, PR managers, speechwriters, communications advisers, chiefs of staff, executive assistants with communication responsibilities, public information officers and professionals supporting senior leaders or boards.
What You Will Learn
By the end of this course the participants will be able to:
- Assess the communication role and reputation profile of a senior leader.
- Develop executive positioning aligned with organizational strategy and stakeholder expectations.
- Build clear leadership narratives, messages, speeches and talking points.
- Design a thought-leadership platform across appropriate channels and forums.
- Establish briefing, approval and editorial workflows for executive communication.
- Prepare leaders for high-stakes engagements and difficult questions.
- Measure executive communication reach, resonance and strategic contribution.
Course Duration
- Classroom ā 5 Days
- Online ā 7 Days
Course Outline
Executive Communication Role
- Leadership visibility and organizational trust
- Executive communication responsibilities
- Personal voice versus institutional voice
- Stakeholder expectations of leaders
- Risks of overexposure and inconsistency
Leader Positioning
- Assessing leadership strengths and credibility
- Defining positioning themes
- Aligning leadership themes with organizational priorities
- Identifying audiences and influence objectives
- Creating a leadership positioning statement
Narrative Architecture
- Developing leadership narratives
- Message hierarchy and proof points
- Storytelling for executive credibility
- Adapting messages by audience
- Maintaining consistency over time
Speech Development
- Speech purpose and audience analysis
- Speech structure and argument flow
- Opening, evidence and call-to-action techniques
- Voice, tone and authenticity
- Editing for spoken delivery
Talking Points
- Briefing-note structure
- Developing concise talking points
- Preparing supporting facts
- Anticipating difficult questions
- Creating rapid-response briefing packs
Thought Leadership Strategy
- Selecting thought-leadership territories
- Evidence and expertise requirements
- Choosing forums and channels
- Editorial calendar development
- Avoiding superficial executive visibility
Executive Digital Presence
- Platform selection for leaders
- Content formats for executive channels
- Approval and publishing workflows
- Community interaction boundaries
- Digital reputation considerations
High-Stakes Engagement
- Board and investor communication preparation
- Government and stakeholder meeting briefs
- Town halls and employee forums
- Conference and panel participation
- Crisis-era executive visibility decisions
Executive Communication Governance
- Roles across communication and executive offices
- Fact-checking and approval standards
- Confidentiality and sensitive information
- Archiving speeches and commitments
- Ethical use of AI in executive content
Leadership Communication Review
- Selecting executive communication indicators
- Qualitative feedback and stakeholder response
- Narrative consistency review
- Content performance analysis
- Developing an executive communication improvement plan
Practical Outputs
- Executive positioning statement
- Leadership message house
- Speech or keynote draft
- Executive Q&A bank
- Thought-leadership calendar
- Executive briefing template
- Leadership communication scorecard
Training Approach
Participants use leader-positioning exercises, speechwriting studios, briefing simulations and executive scenario role plays. Each participant builds an integrated communication portfolio for a selected executive, with peer critique focused on authenticity, strategic relevance, factual discipline and reputational risk.
Organizational Benefits
- More consistent and strategic leadership visibility
- Higher-quality executive speeches and briefing materials
- Stronger alignment between leader messaging and institutional priorities
- Better preparation for high-stakes engagements
- Reduced risk from inaccurate or inconsistent executive communication
- More disciplined thought-leadership investment
- Improved evidence for evaluating executive communication
Certification
Participants who successfully complete this course will receive a Certificate of Course Completion from Devimpact Institute, recognizing the knowledge, practical skills and competencies developed through the programme.
Tailor-Made Course
This course can be customized and delivered as an in-house programme to address the specific policies, systems, sector context and capacity-development priorities of an organization. The course duration, modules, case studies and practical exercises may be adjusted following a training needs assessment.
