| Location | Duration | Kenyan Cost | Non-Kenyan Cost | Upcoming Schedules |
|---|---|---|---|---|
| Nairobi, Kenya | 5 Days | KES 115,000 | USD 1,500 | Enroll |
| Kigali, Rwanda | 5 Days | USD 1,900 | USD 1,900 | Enroll |
| Kampala, Uganda | 5 Days | USD 1,900 | USD 1,900 | Enroll |
| Dar es Salaam, Tanzania | 5 Days | USD 2,000 | USD 2,000 | Enroll |
| Dubai, UAE | 5 Days | USD 3,900 | USD 3,900 | Enroll |
| Abuja, Nigeria | 5 Days | USD 4,000 | USD 4,000 | Enroll |
| Accra, Ghana | 5 Days | USD 4,000 | USD 4,000 | Enroll |
| Pretoria, South Africa | 5 Days | USD 3,900 | USD 3,900 | Enroll |
| Start & End Date | Duration | Kenyan Cost | Non-Kenyan Cost | Enroll | |
|---|---|---|---|---|---|
| Oct 26–Nov 03, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Nov 09–Nov 17, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Nov 23–Dec 01, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Dec 07–Dec 15, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Dec 21–Dec 29, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jan 04–Jan 12, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jan 18–Jan 26, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Feb 01–Feb 09, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Feb 15–Feb 23, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Mar 01–Mar 09, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Mar 15–Mar 23, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Mar 29–Apr 06, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Apr 12–Apr 20, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Apr 26–May 04, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| May 10–May 18, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| May 24–Jun 01, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jun 07–Jun 15, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jun 21–Jun 29, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jul 05–Jul 13, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jul 19–Jul 27, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Aug 02–Aug 10, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Aug 16–Aug 24, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Aug 30–Sep 07, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Sep 13–Sep 21, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
About the Course
Many gender inequalities persist because behaviour is sustained by social expectations, reference groups, sanctions, institutional incentives and unequal power. Information campaigns alone often fail when programmes do not understand how norms operate or how people perceive what others do and approve.
This specialist course equips participants to diagnose and address social norms within gender-transformative programming. It covers norms concepts, reference groups, empirical and normative expectations, sanctions, measurement, intervention selection, community dialogue, media and communications, male engagement, collective action and ethical risk management.
Participants develop a social-norms diagnostic, measurement questions, reference-group map, intervention strategy, risk assessment and monitoring framework for a selected gender issue.
Target Participants
Gender specialists; behaviour-change and communication professionals; programme designers; social and community-development practitioners; researchers; M&E staff; policy advisers; NGO and development-agency personnel working on gender norms or behaviour change.
Course Duration
- Classroom – 5 Days
- Online – 7 Days
Course Objectives
By the end of the course, participants will be able to:
- Differentiate social norms from attitudes and individual behaviour.
- Diagnose reference groups, expectations and sanctions sustaining a gender norm.
- Develop practical questions for measuring social norms.
- Select intervention approaches appropriate to different norm dynamics.
- Design community, media and male-engagement strategies with safeguards.
- Assess risks of backlash and unintended effects.
- Develop indicators for monitoring norms change.
- Prepare a gender-transformative norms-change strategy.
Course Content
Gender Norms and Social Expectations
- Norms versus attitudes
- Empirical expectations
- Normative expectations
- Sanctions and rewards
- Norm identification exercise
Reference Groups and Normative Influence
- Relevant others
- Multiple reference groups
- Influence networks
- Authority figures
- Reference-group mapping
Diagnosing Harmful Gender Norms
- Behaviour of interest
- Norm strength
- Exceptions and deviance
- Context variation
- Norms diagnostic
Measuring Gender and Social Norms
- Survey questions
- Using vignettes to measure social expectations and perceived norms
- Qualitative inquiry
- Indirect questioning
- Measurement tool design
Designing Gender-Transformative Interventions
- Information strategies
- Community dialogue
- Public commitment
- Role-model approaches
- Intervention selection matrix
Collective Change and Community Mobilization
- Community mobilization
- Women-led action
- Peer networks
- Coalition strategies
- Collective-action design
Engaging Men and Boys in Gender-Transformative Programming
- Masculinities and their influence on gender roles and power relations
- Constructive allyship that supports rather than displaces women’s leadership
- Accountability mechanisms for gender-transformative engagement
- Avoiding male-centering
- Male-engagement plan
Strategic Communication for Social Norms Change
- Narrative framing
- Media channels
- Entertainment-education approaches for shifting gender and social norms
- Message testing
- Communication concept
Managing Resistance and Backlash Risks
- Resistance signals
- Protection risks
- Political and social backlash
- Do-no-harm controls
- Backlash risk register
Monitoring Social Norms and Transformative Change
- Norms indicators
- Behaviour indicators
- Expectation indicators
- Qualitative monitoring
- Norms MEL framework
Practical Outputs
- Social-norms diagnostic
- Reference-group map
- Norms measurement questions
- Intervention selection matrix
- Male-engagement plan
- Backlash risk register
- Norms monitoring framework
- Norms-change strategy
Training Approach
Participants work with a selected gender norm and trace how expectations, reference groups and sanctions sustain behaviour. Methods include vignette design, network mapping, intervention comparison and backlash scenario analysis.
The final workshop requires participants to defend why their proposed strategy should plausibly influence the norm rather than only individual awareness.
Organizational Benefits
- Improves diagnosis of persistent gender norms.
- Strengthens design of evidence-informed behaviour and norms interventions.
- Reduces reliance on generic awareness campaigns.
- Improves management of backlash and protection risks.
- Strengthens measurement of social-norms change.
- Supports more transformative programme strategies.
Certification
Participants who successfully complete this course will receive a Certificate of Course Completion from Devimpact Institute, recognizing the knowledge, practical skills and competencies developed through the programme.
Customization Options
This course can be customized and delivered as an in-house programme to address the specific policies, systems, sector context and capacity-development priorities of an organization. The course duration, modules, case studies and practical exercises may be adjusted following a training needs assessment.
