| Location | Duration | Kenyan Cost | Non-Kenyan Cost | Upcoming Schedules |
|---|---|---|---|---|
| Nairobi, Kenya | 5 Days | KES 115,000 | USD 1,500 | Enroll |
| Kigali, Rwanda | 5 Days | USD 1,900 | USD 1,900 | Enroll |
| Kampala, Uganda | 5 Days | USD 1,900 | USD 1,900 | Enroll |
| Dar es Salaam, Tanzania | 5 Days | USD 2,000 | USD 2,000 | Enroll |
| Dubai, UAE | 5 Days | USD 3,900 | USD 3,900 | Enroll |
| Abuja, Nigeria | 5 Days | USD 4,000 | USD 4,000 | Enroll |
| Accra, Ghana | 5 Days | USD 4,000 | USD 4,000 | Enroll |
| Pretoria, South Africa | 5 Days | USD 3,900 | USD 3,900 | Enroll |
| Start & End Date | Duration | Kenyan Cost | Non-Kenyan Cost | Enroll | |
|---|---|---|---|---|---|
| Sep 07āSep 15, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Sep 21āSep 29, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Oct 05āOct 13, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Oct 19āOct 27, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Nov 02āNov 10, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Nov 16āNov 24, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Nov 30āDec 08, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Dec 14āDec 22, 2026 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Dec 28, 2026āJan 05, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jan 11āJan 19, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jan 25āFeb 02, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Feb 08āFeb 16, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Feb 22āMar 02, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Mar 08āMar 16, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Mar 22āMar 30, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Apr 05āApr 13, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Apr 19āApr 27, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| May 03āMay 11, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| May 17āMay 25, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| May 31āJun 08, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jun 14āJun 22, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jun 28āJul 06, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jul 12āJul 20, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
| Jul 26āAug 03, 2027 | 7 Days | KES 90,000 | USD 1,000 | Register | |
About the Course
Organizations seeking policy, social or behavioural change need more than awareness activity. Effective advocacy communication requires clear objectives, evidence, audience insight, credible messengers, coalition choices and a disciplined understanding of how communication contributes to influence without overstating impact.
This course focuses on the communication dimension of advocacy and public campaigning. Participants examine problem framing, advocacy audiences, influence pathways, narrative development, mobilization, partnership communication, public engagement, ethical considerations and campaign measurement.
Practical work culminates in an advocacy communication plan for a selected policy or social issue. Participants produce an influence map, message frame, messenger strategy, campaign calendar, mobilization tools and indicators that can be applied by NGOs, associations, development programmes and public-interest initiatives.
Target Participants
Advocacy officers, NGO communication professionals, policy campaigners, programme managers, civil society leaders, public affairs practitioners, development communication staff, associations, coalitions and professionals responsible for public-interest campaigns.
What You Will Learn
By the end of this course the participants will be able to:
- Define communication objectives within a broader advocacy strategy.
- Map advocacy audiences, influencers, allies and potential opponents.
- Develop evidence-based narratives and message frames for public issues.
- Select credible messengers and communication channels for different influence pathways.
- Design mobilization and coalition communication activities.
- Manage ethical, political and reputational risks in advocacy communication.
- Measure communication contribution to advocacy progress and learning.
Course Duration
- Classroom ā 5 Days
- Online ā 7 Days
Course Outline
Advocacy Communication Foundations
- Role of communication in advocacy
- Difference between awareness and influence
- Advocacy outcomes and communication outcomes
- Power, legitimacy and voice
- Ethical boundaries in public campaigning
Issue Framing
- Defining the advocacy problem
- Evidence and issue diagnosis
- Competing frames and narratives
- Values-based framing
- Testing framing for unintended effects
Influence Mapping
- Primary decision-makers
- Secondary influencers
- Allies, blockers and persuadable groups
- Network mapping
- Prioritizing influence pathways
Audience Insight
- Audience beliefs and motivations
- Barriers and incentives
- Information sources and trusted voices
- Segmentation for advocacy communication
- Insight gathering methods
Advocacy Messaging
- Core claim development
- Evidence and human stories
- Message discipline
- Adapting messages across audiences
- Preparing rebuttals and FAQs
Messenger Strategy
- Selecting credible messengers
- Experts, community voices and champions
- Preparing messengers for public engagement
- Coordination across coalition voices
- Managing messenger risk
Mobilization Communication
- Public engagement tactics
- Grassroots communication
- Petitions, events and calls to action
- Volunteer and supporter communication
- Maintaining momentum over time
Coalition Communication
- Shared narrative development
- Coalition branding and attribution
- Partner approval processes
- Managing disagreement and message drift
- Joint communication protocols
Advocacy Risk
- Political sensitivity assessment
- Safety and safeguarding considerations
- Misinformation and backlash risk
- Legal and ethical review
- Scenario planning for campaign response
Advocacy Measurement
- Tracking reach and engagement responsibly
- Monitoring decision-maker response
- Contribution versus attribution
- Learning reviews and adaptation
- Final advocacy communication plan
Practical Outputs
- Advocacy influence map
- Issue framing canvas
- Advocacy message house
- Messenger strategy
- Mobilization calendar
- Advocacy risk register
- Campaign learning dashboard
Training Approach
The course uses advocacy cases, influence-mapping workshops, message-framing exercises, messenger simulations and campaign design labs. Participants test their proposed narratives against different stakeholder perspectives and finish with a realistic advocacy communication plan rather than a purely promotional campaign concept.
Organizational Benefits
- Stronger connection between communication activity and advocacy objectives
- More evidence-based and audience-aware advocacy messaging
- Better coordination among coalition partners
- Improved identification of political and reputational risks
- More credible use of community and expert messengers
- Clearer monitoring of advocacy communication progress
- More disciplined public campaigning by institutional teams
Certification
Participants who successfully complete this course will receive a Certificate of Course Completion from Devimpact Institute, recognizing the knowledge, practical skills and competencies developed through the programme.
Tailor-Made Course
This course can be customized and delivered as an in-house programme to address the specific policies, systems, sector context and capacity-development priorities of an organization. The course duration, modules, case studies and practical exercises may be adjusted following a training needs assessment.
